About Drunken Monkey

Over the recent years, the Franchise business is said to be the most effective and profitable business model that are favoured by many individuals. Selecting the right industry and the right brand is very crucial for the success of any venture. Out of all the industries, one of the fastest growing sectors is the beverage sector. Upon hearing beverage, the first one that comes to mind is Tea. However, another beverage that is gaining a lot of popularity and response is smoothies. One brand which stands out in the sector of smoothies is Drunken Monkey.

The first outlet of Drunken Monkey was established in February, 2016 by Samrat Reddy. It is the founder’s motto and belief that apart from tea and coffee, smoothies are an unexplored and a very healthy beverage that would do wonders in the future. Drunken Monkey has seen a massive response from customers because of number of factors, the most crucial one being the healthy smoothies that is being provided by the brand. The company also believes in providing a very peaceful and nostalgic environment in its outlets where you are driven away from your phone and more involved in having quality discussions with the person you are.

Apart from the unique concept of Smoothies, Drunken Monkey also focuses a lot on the health benefits that come with it. They provide all types of smoothies which are sugar-free and focused solely on health-related factors. Their menu keeps on increasing every year, at present, Drunken Monkey offers more than 170 + types of different smoothies. They also offer the customers to decide the types of fruits that they want the outlet to add to the smoothies. Drunken Monkey moves forward with a big vision in their mind and plans to achieve all of them in the coming future.

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Advantages

Brand value is not the only benefit that an individual looks for while selecting the Franchise model of a company. There are various other USP’s and advantages that makes up a brand and which a potential unitholder should be aware of. The various advantages of starting Drunken Monkey Franchise is mentioned as follows.

• The foremost USP or an advantage of having an outlet of Drunken Monkey brand is the footfall of customers. Drunken Monkey focuses more on the health factor rather than selling sugary and fancy smoothies. All the smoothies that are offered by Drunken Monkey are sugar-free and constituted of healthy mixtures only. This develops a trust in the minds of the customers who are health-conscious and would always prefer having a smoothie, thereby ensuring good profits and business for all the outlets.

• Most of the beverage and food sectors in the market are already full of competition and well-explored by businesses. However, smoothies are a very new concept in India and there are not many companies that have been building their ventures in this sector. Drunken Monkey is the only leading brand that has developed a name for itself in the business of smoothies. Hence, being a part of such a brand where no competition exists is one of the biggest advantages.

• A brand value is developed from a lot of different factors altogether. One of the major contributing reasons behind Drunken Monkey’s fame is the type of environment that they give in their outlets. They provide and promote technology free environment where you are asked to incline more towards conversations with the people whom you have brought along, rather than spending your time on technological devices. This idea has helped Drunken Monkey to win the hearts of its customers.

• The wide range of menu that a brand has in its arsenal is very significant. Drunken Monkey is said to have a menu that keeps on adding smoothies almost every year. At present, the brand has more than 170 + smoothies to offer to its customers. They also have an option where they ask their customers about the types of fruits they would like to mix in their smoothies. This has helped them to secure a huge customer base of people who are health conscious.

Investment Required

At present, Drunken Monkey offers only one type of Franchise model to the interested candidates. The total investment required for starting a Drunken Monkey franchise ranges between 20 to 30 lakhs INR. The Franchise fee of Drunken Monkey costs around 5 lakhs INR. Every Franchise outlet is obliged to pay a royalty fee of 6% to the brand.

The expected return on investment period is said to be between 12 to 18 months. The profit percentage can be known by getting in touch with the representatives of the brand.

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Requirements

To ensure that the standards of the brand are reflected in every franchise outlet, there are various criterions and obligations that an individual is expected to follow. The various requirements for starting Drunken Monkey franchise is mentioned as follows.

• The minimum area required for starting a Drunken Monkey outlet ranges between 200 to 1000 sq. ft. of area. The outlet should be at a good location, preferably high-street market, or crowded areas.

• Drunken Monkey are looking for outlets in the following locations such as Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh, Sikkim, Odisha, Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand, Gujarat, Rajasthan, Maharashtra, Goa, Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep and Daman and Diu.

• The minimum number of staff members should be at least 3 to 4 and all of them should attend the training that is being given by Drunken Monkey.

Application Process

There are various ways through which one can contact the brand for Franchise, such as visiting the head office or the official website. The easiest way is to head to their official website and fill the Franchise form. You would be later contacted by the representatives of the brand and the process would scale further. The official website of the brand is as follows.

https://www.thedrunkenmonkey.in/

FAQ’s

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