Overview

Popular from the Himalayan regions of the East-South Asia borders, this food item has managed to reserve a place on the menu of every multi-cuisine restaurant and has also provided another business opportunity for the street vendors besides just pani-puri and Wada Pav stalls.

We are talking about those steamed dumplings which goes by the name “momos” and yet another momo franchise opportunity which has expanded its presence in 8 states with 300 outlet franchises. Momo magic café, ring a bell?

Momo magic café, is one of the fastest growing fast food brands in India. It’s a which service restaurant chain. This café is known for the variety of momos it offered to its customers ranging from steamed and fried to tandoori and other chef specials.

Facts

Founder: Garima Singh

Founded: October,2018

Industry type: Fast food chain

Menu

Everything you need to know about Momo magic café franchise

Unique selling point: The unique selling point of MMC is as follows:

• Quick service restaurant chain
• Variety in menu other than just momos like burgers, pasta and beverages
• Affordability with quality

Business model

The business model of a momo magic café can be defined using these four variants

Value proposition: The value which this business is likely to provide to you is

• Centralised kitchen and controlled supply chain by the Momo magic café owner
• High turnover
• Variety in menu for the non-momo eater customers

Target consumers: The target consumers for this franchise opportunity are as follows

• Office goers
• College and school students
• Middle and lower working class
• Households
• Online delivery apps: Swiggy and ZOMATO

Competitor review: The competitors for this franchise in this fast food industry is

• Wow! Momo
• Unorganised street momo vendors
• Other fast food giants: Mc Donald’s, KFC
• Chinese restaurants

Marketing strategy: The marketing strategy that is implemented by momo magic café is

• Attractive frontage
• Presence of google listings
• Presence on online delivery apps
• Word of mouth promotions

Benefits of starting

• Benefit of fast food industry: By taking up a momo magic café franchise you’ll be earning the benefit of being in a fast food industry because of the growing ready-to-eat food trend contributed by the increasing working class, busy schedule and take out deliveries.

• Brand name: A company which has managed to establish 17 franchise outlets in just 2 years is likely to give you the advantage of enjoying the loyal customers its has gained throughout this years.

• Wide variety in menu: Momo magic café has its menu defined not only for the momo lovers but also for the other like the burger, pasta, pizza and beverage preferring customers thereby attracting a wide target customer base.

• Quick service restaurant chain: Because of the increasing demand in take out deliveries contributed by the increasing working class, busy schedule and need for a catch-up hotspot for friends and colleague you’ll be attracting the deals from the major consumers of this product.

• Minimal investment: This franchise is likely to provide you the advantage of low investment in terms of capital, operations because of the centralised Kitchen policy of this franchise and gives you a high turnover.

Assistance

The assistance extended by MMC is a benefit of its won in the following ways:

• Centralised inventory management and supply chain store
• Technical support in terms of store design and layout
• Assistance in development and launch of marketing programs and annual marketing plan
• Provision of management, operational, technical advice and guidance
• Provision of on going training
• Continuous update of operational manual

Requirements

Space requirement

Franchise type Space requirement (Sq ft)

• Take away/delivery/food court model 200-300
• Dining model 300-600

Qualifications

To qualify as a franchise owner one must fulfill these requirements

Franchise owner profile

• Processes basic business acumen and passion
• Understands the competitive value and brand
• Willingness to take on a venture requiring am intensive full time focus on its development, marketing and operations
• Focused to make a connection with customers to repeat sales
• Financial bandwidth for initial investment
• Good leader and manager
• Knowledge of the local market place

Documents required

• GST Registration
• Standard franchise agreement: 5 years with renewal option
• Food supply: from centralised approved kitchen, vendors (branded only)

Investment required

The investment on this franchise depends on the size and area for this franchise taken up.

• Dining model – ₹5 lakh – ₹10 lakh
• Take out model – ₹3 lakh

Profits made

The gross monthly sale from this franchise is 4%.

Application Process

You can apply for a momo magic café franchise

• Either by visiting the official website of momo magic franchise and filling the application required by the franchise application form.
• Or by contacting momo magic franchise through their official contact number or email address and registering the quarry for the same.

Suggestions

While you choose your favourite momo type we’ll give you the reasons as to why you should take up this franchise opportunity.

• Firstly, this franchise opportunity is likely to give you an advantage of being in the fast food business which has been popularly growing because of increase in take out delivery and ready to eat food.

• Secondly, any loss in outlet or dining demand can easily offset by the increased demand in online demand through swiggy and ZOMATO.

• Lastly, the investment in terms of capital is less and the turnover is high, giving you all the reasons for taking up this franchise.

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