Overview

Buttons. Those shirt fasteners, which is the most time saving invention ever made to make us look presentable. Which are important yet irritating when you have to rush to a meeting or an event.

Just how it is important it is to have a ball present along with a bat for cricket to be played as it is, that’s how important a button is to fasten a shirt to be able to wear the clothes we do.

In the apparel and accessories industry the demand for such fasteners like buttons, hooks, zips etc is 2x more than the demand for the products which are manufactured using them eg. shirts, trousers, handbags, etc.

But the most commonly used fasteners in the fashion or apparel industry are the Acrylic buttons, made of premium acrylic raw materials. These buttons are used everywhere, they are probably present on most of your clothes from your closet. And this why you must get your hands on this Acrylic button making business.

Market potential and uses

The market potential for these buttons is huge and will continue to exist as long as we require clothes and the clothing and apparel industry keeps on manufacturing them. These acrylic buttons can be segmented on the basis of following properties and it’s various uses:

Read More: How to Start Homemade clothing business ?

Investment required

The acrylic button making business requires and initial investment of ₹10-14 lakhs.

Profits made

The profits made from the acrylic button making business is ₹ 20000-30000 per month.

Target consumers

The target consumers for your Acrylic button making business would be as follows:

Handbag industry: Theses acrylic buttons are used heavily by  the handbag industries like that of leather, jute and cotton bags to seal the openings and the demand for these buttons comes in various sizes and colours.

Tailors: The high end and low end tailors could make large target consumers because of the nature of their work of  personalising fitting, tightening and loosening of trousers and shirts who would require these acrylic buttons in various colours and sizes.

Retail clothing stores: The retail clothing and fast fashion chains require acrylic buttons not only as a part of the clothes they are supply but also for including complementary buttons along with the purchase to the customers.

Jacket and coat manufacturers: These manufacturers largely require these acrylic buttons making business to keep the heavy and thick materials of leather jackets, woollen coats together.

Decorative stores: These stores dealing in decorative items like mats and coasters made of acrylic buttons which also have a high demand among the consumers will require your buttons.

Toy industry: Mainly those dealing in jewellery making kits for children, Barbies, life like toys etc require these acrylic buttons to give them a presentable appeal.

Area required

The area required to set up an acrylic button making plant is 100-200 sq ft.

Business model and growth

The business model of an acrylic button making business can be defined using 4 variants

Value proposition: The value which an acrylic button making business is likely to provide to you is:

• Low investment, easy availability of raw materials and high return.

• Advantage of a derived demand from the demand of clothes, bags etc.

Marketing strategy: The marketing strategy that your acrylic button making business could implement is :

• Cash and bulk discounts to wholesale cloth manufacturers.

• Newspaper and other print media advertising.

• Attaining eco-friendly production reputation and building ties with bigger fast fashion retail chains.

Growth

The acrylic button making business has seen and has the potential to witness the following growth prospects:

• With the increasing shift of Indian consumers to foreign fashion patterns has increased the demand for apparel which in turn has led to a rising demand of acrylic buttons.

• Increasing  working class population of India has been increasing the demand for formal button shirts and trousers thereby fostering a growth of the acrylic button business.

Profit margin

An acrylic button making business is likely to yield a profit margin of 70%.

Suggestions

Are you still second guessing your decision as to whether or not to take up this acrylic button making business? We’ve got few facts for you:

• Firstly, because or large raw material available at a minimal cost and buttons having a bulk demand the operations involved in this business are very reasonable.

• Secondly, the potential for this business can be increased if recycled plastic is used as a raw material, which is possible, thereby attracting global companies who aim at environmental sustainability while carrying out production to become your consumers.

• Lastly, because of its application in necessary/essential industries like clothes and accessories the demand is likely to be always consistent.

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